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OMEGA GOLDEN MOMENTS

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Client
OMEGA
Category
Planning, Influencer Marketing, Camera Service, Digital Installation, Booth Production
OMEGA 月面着陸50周年記念イベント「GOLDEN MOMENTS」のトータルディレクションをいたしました。

アポロ11号による人類初の月面着陸50周年を記念したイベント『GOLDEN MOMENTS』では、この歴史的偉業と、その際に携行され、月面で初めて着用された時計であることから"ムーンウォッチ"の愛称で知られる「スピードマスター プロフェッショナル」にとっての大きな節目を、約300人のゲストとともに華やかに祝福しました。

GENEROSITYでは、GOLDEN MOMENTSの展示、会場レイアウトなどの設計、運営統括、デジタルコンテンツの導入を担当。月面着陸50周年を記念するイベントのため、月面に立っているかのようなアングルで撮影できるよう、2つのアングルで撮影を行うマルチカメラバージョンで LIVEOを提供いたしました。
GENEROSITY recently handled total direction duties at “GOLDEN MOMENTS” – the Omega sponsored event organized to help commemorate the Apollo 11 Moon Landing 50th Anniversary.

Staged on July 19 at the “jing” event space in the trendy Tokyo quarter of Harajuku, GOLDEN MOMENTS was timed to the 50th anniversary of the first manned lunar landing on July 20, 1969.

Over 300 guests joined to memorialize this mighty historical achievement, with the milestone occasion likewise utilized to celebrate the contributions of the Omega “Speedmaster Professional.” That timepiece was carried by the Apollo 11 astronauts on their flight, earning it the nickname of the “Moonwatch.” This means the version will always be remembered as the first watch to ever be worn on the lunar surface.

For the GOLDEN MOMENTS exhibition, GENEROSITY coordinated the design of the event site and other supports, overall direction and presentation of the digital contents.

Those contents notably included the presence of our LIVEO live video service, engineered to enable a multicamera version video feed combining two different angles. This touch was furnished to assist in further savoring the half century anniversary moon landing with unique filming technology – namely, visual angles arranged to generate the sensation among guests of actually standing on the lunar surface.