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三越伊勢丹

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Client
三越伊勢丹
Category
Application
2018年7月18日(水)~23日(月)に伊勢丹新宿店本館にて開催された『ISETAN×ルパン三世#ルパンの夏祭り』 のイベント会場を回遊させる施策として、LINEのbotを活用したチャット型システムを開発し提供しました。ルパン三世の登場人物(銭形刑事)とLINEで友だちになり、メッセージを元に謎解きをしながら会場内を回遊させる仕組みです。自身のLINEアカウントで登場人物とコミュニケーションがとれる「非日常」体験を提供。
LINEのbotを活用したこのシステムを導入いただくことで、イベント開催前から開催中、開催後までストーリー性のある取り組みや、イベント終了後にお礼メッセージの送信やECサイトへの誘導等を行いエンゲージメントを高める施策を実施できます。
SnSnap developed and furnished a special chat system utilizing a LINE bot for the “ISETAN×Lupin the Third Summer Festival” – an event staged at the main building of the Shinjuku Isetan Shinjuku Store from July 18 (Wed) to 23 (Mon). The system was engineered to encourage festivalgoers to circulate around the site by becoming LINE friends with Detective Koichi Zenigata, a key character in the long-running “Lupin the Third” animated saga. Based on this, they were able to explore the site while relying on messages from the trusty detective as hints to unravel and solve mysteries. Thanks to the technology, visitors were treated to “out-of-the-ordinary” experiences by communicating with a character in the story on their own LINE accounts.
Introducing this scheme, based on a LINE bot, makes it possible to unfold a fully integrated storyline before, during and after an actual event. After the gathering wraps up, meanwhile, the system can be put to use in transmitting thank you messages, guiding users to EC sites and otherwise heightening the sense of engagement on the part of those taking part.